Deal & Sales

all of the following are true about marketing except which


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The marketing control process consists of a) establishing goals, market scanning, and market share analysis. After concept testing, a firm would engage in which stage in developing and marketing a new product? 72) All of the following are forms of traditional direct marketing EXCEPT _____. It utilizes a centrally coordinated marketing program.

Organizing c. Leading d. Controlling ANS: C 3) . A) channel member B) marketing decision C) customer's choices ... _______ are visual representations of consumer perceptions and preferences. _______ connects people within a company. A You need a website to show up in search results . The Clear Answers and Start Over feature requires scripting to function. Since the company's web site has a "contact us" page for customers to contact the companies, it is not necessary to give customers alternative ways to contact the company on the web site. c. Which of the following is true of marketing the management organization?A. True False . A) personal selling B) point-of-purchase promotion C) telemarketing D) direct-mail marketing E) kiosk marketing _______ connects a company with its suppliers and customers. [])), +((!+[]+(!![])+!![]+!![]+!![]+!![]+!![]+!![]+[])+(+!![])+(!+[]+(!![])+!![]+!![]+!![]+!![]+!![])+(!+[]+(!![])+!![]+!![]+!![])+(!+[]-(!![]))+(!+[]+(!![])+!![]+!![])+(!+[]+(!![])-[])+(!+[]+(!![])+!![]+!![]+!![])+(!+[]+(!![])+!![]))/+((!+[]+(!![])+!![]+!![]+!![]+[])+(!+[]+(!![])+!![]+!![])+(!+[]+(!![])+!![]+!![]+!![]+!![])+(!+[]+(!![])-[])+(!+[]-(!![]))+(!+[]+(!![])+!![]+!![]+!![])+(!+[]-(!![]))+(!+[]+(!![])+!![]+!![]+!![]+!![]+!![])+(+!! One of the disadvantages of the Internet as a sales channel is the customer does the work. Each shape has its own class and the other one is for the main class.2. b. ... all of the following except: A. the creation of a career development program for the employee [])), +((!+[]+(!![])+!![]+!![]+!![]+!![]+!![]+!![]+[])+(+!![])+(!+[]+(!![])+!![]+!![]+!![]+!![]+!![])+(!+[]+(!![])+!![]+!![]+!![])+(!+[]-(!![]))+(!+[]+(!![])+!![]+!![])+(!+[]+(!![])-[])+(!+[]+(!![])+!![]+!![]+!![])+(!+[]+(!![])+!![]))/+((!+[]+(!![])+!![]+!![]+!![]+[])+(!+[]-(!![]))+(!+[]+(!![])+!![]+!![])+(!+[]+(!![])+!![]+!![]+!![])+(!+[]-(!![]))+(+!![])+(!+[]+(!![])+!![]+!![])+(!+[]-(!![]))+(+!!

A company's channel decisions directly affect every ________. Marketing to target markets throughout the world has become imperative for business. CRM is a name commonly given to loyalty programs or relationship marketing programs that do not need to use any technology. a.

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Multiple Choice. Often a U.S. firm’s toughest domestic competition comes from foreign companies. What’s the best way to have your business’ story remembered and shared? b. marketing research does not forecast عقوتي the future with certainty. B You’ll reach a similar client base to the one you have in the real world . B. intended to allow wholesalers to profit. Direct-marketing efforts may be measured by: the ratio of conversions realized from inquiries generated. 5. It helps make brands recognizable worldwide. A company's web site should keep simple graphics that enable the users to move quickly through the site. Direct marketing allows companies to develop a strong relationship with their customers. 1) All of the following are managers' resources EXCEPT: a. human resources.

All of the following are content marketing practices EXCEPT: Which best describes the content marketing and inbound marketing relationship? Content marketing is a relatively new practice that became popular in the 1950’s with the boom of advertising firms. A) reseller B) supplier C) wholesaler D) retailer's creditor E) go... An attractive idea must be developed into a ________. Your browser either does not support scripting or you have turned scripting off. All of the following statements about global marketing are true EXCEPT: a. True False . A) idea screening B) marketing s... ______ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influen... A company's channel decisions directly affect every ________. The _______ is another term often used to describe the Internet-based economy. Which of the following is NOT a typical supply chain member?

c. decisions must be made in light of managers' own knowledge and experience. Coca-Cola’s messaging about “happiness” is an example. d. marketing research is a substitute for decision making. The marketing control process consists of. C You’ll be seen by the same volume of customers whether you … Product mix C. Market ... All of the following statements about product positioning are true except. The process of selecting one or more market segments to enter is called ________. This process is automatic. All of the following statements are true, except: A marketing database is an organized collection of data about individual customers, prospects or suspects that is accessible and actionable for marketing purposes. Promotion mix B. Which of the following is not one major reason for the growth of direct marketing? All of the following are true of market research EXCEPT: a. even the most carefully executed research can be fraught with errors.

All of the following are basic principles of e-marketing except: Build and actively manage a customer database, Develop a clear concept of how the company will use the Internet, Be easily accessible and quick to respond to customers. Which of the following is not one of the major three activities for Internet marketing? The marketing research process is presented to you in your text as: What is the idea of the Price value proposition. c. physical resources. Which of the following is NOT a typical supply chain member? Direct marketing is an important tool in customer relationship marketing. All of the following are true about markup EXCEPT that it is: A. based on a product's selling price or cost. Marketing the organization is not a political task except in the dysfunctional organizational culture.C. Your browser will redirect to your requested content shortly. The Internet allows customers to access services without the complications of interpersonal exchanges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company's web site must project its brand image. An attractive idea must be developed into a ________.

Which of the following statements is true when marketing your business online? A marketing database can be used as lead generation and lead qualification. Your browser either does not support scripting or you have turned scripting off. 4. The data warehouse stores the information the company receives in a central repository of customer data. 2.

A marketing database can be used as maintenance of customer relationships. All of the following are true of global branding except which? The Internet is a good way to get rid of excess capacity. Human resources management supports each of the functional areas in a value chain. All of the following statements about product positioning are true except a. product positioning decisions are not only for new products.

_______ are visual representations of consumer perceptions and preferences. The process of selecting one or more market segments to enter is called ________.

A company should make sure the users can easily navigate through the web site. Planning b. [])), +((!+[]+(!![])+!![]+!![]+!![]+!![]+!![]+!![]+[])+(+!![])+(!+[]+(!![])+!![]+!![]+!![]+!![]+!![])+(!+[]+(!![])+!![]+!![]+!![])+(!+[]-(!![]))+(!+[]+(!![])+!![]+!![])+(!+[]+(!![])-[])+(!+[]+(!![])+!![]+!![])+(!+[]+(!![])+!![]))/+((!+[]+(!![])+!![]+!![]+!![]+!![]+!![]+!![]+!![]+[])+(!+[]+(!![])+!![]+!![]+!![]+!![])+(!+[]+(!![])-[])+(!+[]+(!![])+!![])+(!+[]+(!![])+!![])+(!+[]+(!![])+!![]+!![]+!![])+(!+[]+(!![])-[])+(!+[]+(!![])+!![]+!![]+!![]+!![]+!![]+!![])+(!+[]+(!![])+!![]+!! ______ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others. b) establishing performan... After concept testing, a firm would engage in which stage in developing and marketing a new product? Finance and marketing are key functions in a value chain. Intermediaries play an important role in matching ________. [])), +((!+[]+(!![])+!![]+!![]+!![]+!![]+!![]+!![]+[])+(+!![])+(!+[]+(!![])+!![]+!![]+!![]+!![]+!![])+(!+[]+(!![])+!![]+!![]+!![])+(!+[]-(!![]))+(!+[]+(!![])+!![]+!![])+(!+[]+(!![])-[])+(!+[]+(!![])+!![]+!![])+(!+[]+(!![])+!![]))/+((!+[]+(!![])+!![]+!![]+[])+(!+[]-(!![]))+(!+[]+(!![])+!![]+!![]+!![]+!![]+!![])+(!+[]+(!![])+!![]+!![]+!![]+!![]+!![])+(!+[]+(!![])+!![]+!![]+!![]+!![])+(!+[]+(!![])+!![])+(!+[]+(!![])+!![]+!![])+(!+[]+(!![])-[])+(!+[]+(!![])+!![]+!![]+!![]+!![]+!! Data sorting is the exploration and analysis of a database by automatic and semiautomatic means to discover patterns or rules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b. product positioning is the customer's absolute perception of a product's attributes. The relational database allows a manager to look at relationships in the data. A clean database starts with accurate entry.

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